Imagine a place where the buzz of innovation meets a rich cultural tapestry, where your business can soar on the wings of a rapidly growing economy. Welcome to Vietnam, the emerging Asian hub that's rewriting the rules of the Meetings, Incentives, Conventions and Expositions (MICE) industry.
The award winning Ariyama Convention Center, Da Nang.
by Roland Kümin* || 22 August 2024
If you're gearing up to catapult your business into uncharted territories, it's time to tune into the Vietnam experience in the fastest growing economy in South East Asia.
On Your Bike! Building a 'Glocal' Network in Vietnam
Diving into Vietnam’s business culture is like embarking on an exhilarating bike ride through its bustling streets – it's an adventure of collaboration and discovery. Vietnam’s blend of global ambition and local spirit is the perfect playground for European companies aiming to build a «glocal» network. The country’s unique approach to business, characterized by an unparalleled service attitude and unwavering honesty, creates a fertile ground for cultivating lasting partnerships.
Digital Asia: Vietnam's Tech Hubs Elevating Businesses
In the heart of Southeast Asia, Vietnam's tech hubs are pulsating with digital innovation. From Ho Chi Minh City to Hanoi and Da Nang – hailed as one of Asia's leading cities for quality of life – Vietnam is not just catching up; it's setting the pace. These tech hubs offer European companies a launchpad to propel their business to the next level, tapping into a pool of tech-savvy talent.
MICE Asia: Experience Tomorrow's Dimension Today
Vietnam's investment in the MICE industry is nothing short of legendary. The government's substantial funding and support have positioned the country as the go-to destination for companies looking to make a mark on the global stage. Whether it's the dynamic Automechanika expos or bespoke corporate meetings, Vietnam offers an environment where businesses can thrive, innovate, and connect on a global scale.
The Heart of Vietnam: Culture, Economy, and Unmatched Welcome
With over 100 million inhabitants and a trade surplus of $4.35 billion, Vietnam's economy is on an upward trajectory unmatched in Southeast Asia. The country’s journey from an agrarian base to a market-driven, industrial powerhouse since 1986 has been remarkable. This economic transformation, coupled with the warmth and hospitality of its people, makes Vietnam an irresistible destination for European companies.
During my various visits to Ho Chi Minh City and Da Nang, I am consistently amazed by the astonishing service attitude encountered at every turn, serving as a testament to the nation's remarkable work ethic and genuine warmth. Vietnam extends a welcoming hand to businesses and visitors alike, providing a hospitality experience that is unparalleled anywhere in the world.
Why Vietnam Matters for European Companies
For European companies eyeing the Asian market, Vietnam is not just an option; it's an imperative. The country offers a unique confluence of a fast-growing economy, a vibrant tech scene, and a booming MICE industry, all wrapped in a culture of openness and innovation. By establishing a presence in Vietnam, companies can leverage these dynamics to gain a competitive edge, access new markets, and forge meaningful connections in one of the world's most dynamic regions.
Are you ready to experience the Vietnam phenomenon? The future of your business might just depend on it.
Spotlight on Innovation: Pharmed & Healthcare Vietnam: 11 – 24 September 2024
Organized by Leipziger Messe International, Pharmed & Healthcare Vietnam is the premier healthcare exhibition, set to illuminate Ho Chi Minh City from September 11-14, 2024. Get ready for an unforgettable journey into the heart of medical breakthroughs and trends!
Major trade fair operators in Ho Chi Minh City
Discover an array of exciting events and shows, meticulously curated and brought to life by premier German tradeshow organizers.
5. - 7.9.2024 | ITE Sustainable Travel (click on banner) | Ho Chi Minh City | Vietnam National Authority of Tourism |
11.9. - 14.9.2024 | Pharmed & Healthcare | Ho Chi Minh City | Leipziger Messe International |
23. - 25.10.2024 | MICE Show Asia (click on banner below) | Singapore | Messe Berlin Asia |
6.11. - 8.11.2024 | Vietwater | Ho Chi Minh City | Informa Markets |
18.3. - 20.3.2025 | Plastics & Rubber | Ho Chi Minh City | Informa Markets |
19.6. - 21.6.2025 | Automechanika | Ho Chi Minh City | Messe Frankfurt |
Seeking Excellence in Event Management? Discover Vietnam's Premier Event Group
Vietnam Event Group (VEG) focuses on creating immersive events that engage, inspire, and delight audiences. With a broad spectrum of events ranging from high-level conferences to entertainment, exhibitions, and festivals, VEG aims to establish a complete event-organizing ecosystem for its customers. Leveraging a deep understanding of both local culture and international standards, VEG stands out for its commitment to delivering memorable experiences in Vietnam's dynamic event landscape. For more about their services and projects.
Vietnam is an emerging hub for international trade shows and business events.
*Roland Kümin is a tech influencer, digital shaper and sales advisor in Zurich, Switzerland. He is an expert on the Vietnam economy and the global MICE scene. He lives in Zurich, Switzerland and Da Nang, Vietnam.
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