At the heart of Da Nang’s growing reputation as a business and tourism hub, HORECFEX 2024 from 23-24 September embodies the spirit of regional industry expos. This year’s event, held at the award winning Ariyana Convention Center, saw over 2,000 attendees, 50 exhibitors, and 55 industry-leading speakers from global companies like Microsoft, Oracle, and FPT.
by Roland Kümin* || 30 September 2024
Da Nang is Vietnam’s City third biggest city on the Pacific Ocean between Hanoi in the North and Ho Chi Minh City (Saigon) in the South.
With topics spanning AI applications and cloud solutions for hospitality management, HORECFEX is more than an expo—it’s a dynamic networking platform designed to foster trust and connections. Attendees can dive into expert discussions on how technology is reshaping the future of hospitality, and the forum creates a space for Vietnam’s hospitality businesses to embrace digital transformation.
Why HORECFEX Matters
Opening of HORECFEX at the award winning Ariyana Convention Centre in Da Nang.
HORECFEX is a perfect example of how industry-specific expos cater to the precise needs of a region. For Vietnam, where tourism continues to surge, hospitality businesses must constantly innovate. The conversations happening here—about leadership, tech-driven efficiency, and sustainability—aren’t just theoretical; they’re practical takeaways for the 500 participating businesses looking to gain a competitive edge.
The industry-specific format is key. Unlike broader events, it’s laser-focused on a niche audience. Decision-makers, tech innovators, and hospitality professionals come together not only to learn but also to build relationships—an often-overlooked but critical outcome of expos like HORECFEX. Relationships drive business, and this event is designed to cultivate trust and collaboration in a fast-growing market.
Building Connections Beyond the Booths
Man and Machine: Horecfex 2024 at the award winning Ariyana Convention Centre in Da Nang.
What makes HORECFEX special isn’t just the product displays or tech showcases; it’s the environment of shared goals. The forum hosts discussions on critical issues like AI applications and property management systems (PMS) technologies, and it’s these dialogues that fuel deeper connections. Speaker Hoang Nam Tien’s presentation on leadership and technological change highlights how modern solutions can facilitate not only operational efficiency but also innovative leadership practices.
HORECFEX goes beyond mere transaction-making. It builds a community of trust, where partnerships aren’t formed over handshakes alone but through shared learning and forward-thinking strategies. In a region experiencing booming tourism, this type of networking is invaluable for long-term success.
A Bright Future for Vietnam’s Hospitality Sector
As Da Nang emerges as a key destination for MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, events like HORECFEX are central to cementing its status. The trust built here between technology providers and hospitality leaders, the practical applications discussed, and the network of connections formed will fuel growth well beyond these two days. With 50 booths and more than 9 seminars, the event ensures Vietnam’s hospitality industry is not just keeping pace but leading with innovative solutions for the future.
In short, HORECFEX isn’t just about showcasing tech. It’s about building the relationships and trust that will sustain and drive the hospitality sector forward in Vietnam and beyond.
*Author Roland Kümin is a tech influencer, digital shaper and sales advisor in Zurich, Switzerland. He is an expert on the Asian, Vietnam and the global MICE economy. He lives in the Greater Zurich Area, Switzerland and Da Nang, Vietnam.
-------- Interview --------
«High quality experiences: Tourism marketing beyond the m2»
smartville digital exclusive Interview with Mr. Nguyen Duc Quynh,
Vice Chairman of the Viet Nam Hotel Association, Chairman of the Da Nang Hotel Association and Founder of HORECFEX Vietnam.
Mr. Nguyen Duc Quynh: «Bringing together global experts.» (Foto: Trân Lê Lâm)
Mr. Quynh, could you tell us about Da Nang’s evolving role in the hospitality and MICE industries?
Da Nang is rapidly establishing itself as a central hub for MICE events and tourism. With HORECFEX, our goal is to enhance this by offering in-depth training and introducing cutting-edge technologies to the industry. This event showcases 50 exhibitors and 9 seminars, promoting collaboration and knowledge sharing to drive the sector forward.
The Ariyana Convention Centre is the event’s home. How does this venue add value?
The Ariyana Convention Centre (ACC), Vietnam’s only oceanfront, award-winning convention venue, is a gem for hosting national and international events. With modern architecture, state-of-the-art facilities, and its stunning beachfront location, it provides the perfect environment for summits, conferences, and exhibitions. The ACC can host up to 2,500 guests and enhances the event experience with seamless services and breathtaking views. This venue strengthens Da Nang’s position as a premier destination for MICE activities.
Vietnam sees the biggest growth of GDP in South East Asia. How do you envision the future of Vietnam’s tourism and hospitality sectors?
Vietnam’s tourism and hospitality industries are on an upward trajectory, driven by strong government support, international recognition and increasing demand for high-quality experiences. As we embrace digital transformation and focus on sustainability, we expect the sector to continue thriving. Events like HORECFEX are vital in bringing together global experts, technology providers, and local businesses to foster innovation, growth, and operational excellence, ensuring Vietnam remains a top destination for both tourists and business events alike.
Game Changers: Why Industry-Specific Regional Expos Matter
Industry expos aren't just global powerhouses; when tailored to regional needs, they become game-changers. These events unite local industry leaders, entrepreneurs, and investors who are not only seeking cutting-edge trends but also solutions uniquely suited to their region.
Regional Focus: Localized innovations that address specific market challenges.
Industry Leaders: Building connections that foster both local and global growth.
Tailored Expertise: Regional perspectives drive insights into industry trends.
It’s where global innovation meets regional relevance, sparking growth that’s not just broad, but deeply impactful for the community.
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